The Story

White is a multi-faceted, versatile person with a constant thirst for knowledge. He graduated in graphic design in 1999. For the past 20 years, he has been working in graphic design, advertising, illustrating, and branding. However, his love for fashion and styling overcame everything. That's how he started White-Not, his clothing line with designs inspired by fashion, culture, art, music, and architecture. His often subversive designs are not limited by trends, they don't follow rules. Clothes and accessories with the ultimate goal of acquiring a personal identity. Addressed to people who are not afraid to draw attention, have statement characters, and have sharp personalities who create their trends with items that stand out for their style and character.